CASE STUDY

FARFETCH X SOLE DXB

Turnaround time

8 days

Project acquisition

Pitch Proposal

Client: FARFETCH X SOLE DXB

(Excerpt taken from Wikipedia) Farfetch is an online luxury fashion retail platform that sells products from over 700 boutiques and brands from around the world.[1] The company was founded in 2007 by the Portuguese entrepreneur José Neves with its headquarters in London and main branches in Porto, Guimarães, Braga, Lisbon, New York, Los Angeles, Tokyo, Shanghai, Hong Kong, São Paulo and Dubai.

Project brief:

To produce a 1.5 minute in-store looped animation for their pop-up store in Dubai’s largest festival- Sole DxB using a combination of pre-existing assets and creating my own.

moodboard

My involvement:

Using the information that Farfetch had given me alongside a set of key messages they wanted to integrate into the animation, I created a 16 page comprehensive deck detailing the concept, creative direction and a storyboard of the proposed animation. After winning the pitch, I produced the entire animation from scratch, using some BTS campaign imagery that Farfetch had provided. I also requested some exclusive trainers to be sent to my studio where I shot them and used them as a stop motion technique and integrated them into the animation.

Process

1- storyboard each section of the animation. 2- work through each storyboard in Adobe After Effects. 3- take photos of each requested trainer in different angles to produce a stop motion loop. 4- integrate into animation 5- complete version 1 of animation and await feedback 6- Make minor adjustments to animation according to feedback and re-submit. 7- project signed completed, delivered and signed off.

tECHNIQUES USED

- Photography
- Film Directing
- Movement direction
- Videography
- “Living Photo” technique
- Motion graphics
- Image manipulaton
- Colour grading
- Video edit

RESULT

The animation was placed on the screens in the Farfetch section at Sole DxB as the festival commenced. The feedback was also very positive from the Fafetch team. The only alterations were mainly preferences such as changing of certain fonts and positioning of product etc.

tECHNIQUES USED

- Storyboarding
- Pitching
- Animation/ Motion graphics
- Pre production
- Photography
- Stop Motion animation
- Editing
- “Living Photo” technique

work file
moodboard

RESULT

The animation was placed on the screens in the Farfetch section at Sole DxB as the festival commenced. The feedback was also very positive from the Fafetch team. The only alterations were mainly preferences such as changing of certain fonts and positioning of product etc.

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