1 Week
Client Request
(Excerpt taken from Wikipedia) Mulberry is a luxury fashion company founded in the United Kingdom in 1971, known internationally for its leather goods. The company was founded in 1971 by Roger Saul and his mother Joan, and in 1973 they opened a factory in Chilcompton, Somerset, England.
To conceptualise and create dynamic digital assets around the Mulberry 2018 campaign as it was being shot.
I had a small window of time per model to capture the content that I then took into post production and animated into a series of cinemagraphs, gifs and Living Photos.
1) Brief with Mulberry team 2) take models to the set and direct them with the product 3) capture them in various ways 4) take the captured content to the studio 5) edit and deliver first version for feedback 6) receive feedback and make appropriate changes. 7) Deliver final assets
- Photography
- Film Directing
- Movement direction
- Videography
- “Living Photo” technique
- Motion graphics
- Image manipulaton
- Colour grading
- Video edit
The client was very pleased with the creativity shown within these animations and how they all came together. The feedback was mainly preference such as changing of certain fonts and poses etc. The visual assets were promoted across all of Kitsunè’s social media channels, crediting me in each post.
- “Living Photo”
- Photography
- Cinemagraph
- Photo retouching
- Retouching
- Animation
The final result was a series of 10 dynamic posts for Mulberry to use across their social channels and stories to introduce their new range.
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