projects

This page contains a range of commissioned projects I have produced for different companies, as well as tests, editorials other projects. For some projects, there I have placed a case study button which shows further details of the project, including, my involvement, the specific techniques used and the outcome of the project.

PALLADIUM- "UGLY / BEAUTY" CAMPAIGN

PALLADIUM- "UGLY / BEAUTY" CAMPAIGN

GRAPHIC ART, PHOTOGRAPHY AND MOTION GRAPHICS

I was commissioned by multi-national shoe brand Palladium to produce a series of 12 collages and motion graphic pieces around the theme of individualistic opinions on the topic of “ugliness and beauty” for their FW19 campaign showing their new Pallakix silhouette.

JORDAN BUNKER X PHILIPS TV

MIXED MEDIA EDITORIAL

I created this mixed media editorial around the theme of unfulfilled dreams, a visual commentary on the digital noise and social pressure that bombards us, stops us from pursuing our dreams. I shot, edited and Creative Directed this piece.

ALL VISUALS

Nas Abraham

MAKEUP/ HAIR

Rebecca Abraham

STYLING

Noemie Schelbert

JORDAN BUNKER X PHILIPS TV

PALLADIUM X DESTINY

Motion graphics

I produced a series of motion graphic pieces with images provided by photographer Eva Al Desundo in honour of the collaboration between Bape and Swatch which were used across their global social media accounts.

MOTION GRAPHICS

Nas Abraham

PHOTOGRAPHY

Eva Al Desnudo

STYLING

Luca Falcioni

PALLADIUM X DESTINY

TEST- IBUKUN AND SASHA

Photography, art direction

This is an experimental beauty shoot between my wife Rebecca Abraham (MUA) featuring models Ibukun and Sasha.

PHOTOGRAPHY, ART DIRECTION

Nas Abraham

MUA

Rebecca Abraham

STYLING

The Style Siblings (Donya Patrice)

TEST- IBUKUN AND SASHA

"FALSE FUTURE"

MIXED MEDIA EDITORIAL

This project combines almost all of my disciplines, from motion graphics, to photography, my Living Photo technique, video, 3D Animation, Art Direction and videography. I've dubbed this new format "Mixed Media Editorial".

ALL VISUALS

Nas Abraham

MAKEUP/ HAIR

Rebecca Abraham

STYLING

Claudia Biele

"false future"

HUNGER TV - "INCOMPLETELY TRANSLUSCENT"

HUNGER TV- "INCOMPLETELY TRANSLUSCENT"

Mixed media editorial

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam quis metus ut augue scelerisque maximus sed eu ipsum.

Text

Text

Text

Text

MAC- "BAD & BOLD" LASHES

PHOTOGRAPHY, MOTION GRAPHICS AND SET DESIGN

Makeup giant– MAC had supplied me with their “Bad & Bold” mascara to experiment with. I partnered with my wife– Rebecca Abraham (MUA) to produce this set of mixed media visuals. Music by Masaki Uchida.

VISUALS/ SET DESIGN

Nas Abraham

MAKEUP/ HAIR

Rebecca Abraham

MODEL

Sujin (D1)

MAC- "BAD & BOLD" LASHES

Swatch "Big Bold"

Motion graphics

Swatch Big Bold Social ContentI produced a series of six animations in collaboration with photographer Eva Al Desundo to promote the range of watches by Swatch.

MOTION GRAPHICS

Nas Abraham

PHOTOGRAPHY

Eva Al Desnudo

STYLING

Luca Falcioni

SWATCH "BIG BOLD"

MAC- "GLITTER ALIEN"

PHOTOGRAPHY, FILM AND SET DESIGN

Makeup brand–MAC sent me a variety of their "Dazzleshadow" liquid eyeshadow to create a visual concept around. I partnered with my wife– Rebecca Abraham (MUA) to produce a set of experimental visuals. (unused)

VISUALS/ SET DESIGN

Nas Abraham

MAKEUP

Rebecca Abraham

MODEL

Violet Wakefield (D1)

MAC- "GLITTER ALIEN"

FARFETCH X SOLE DXB

FARFETCH X SOLE DXB

Concept and animation

Online fashion retailer giant; Farfetch reached out with a brief to produce an animation for their in-store display at their pop-up store at Dubai’s biggest festival; SoleDxB. I had conceptualised this project in a pitch, presented it to the team and produced the animation within just over 5 days.

ANIMATION/ IDEATION

Nas Abraham

MAISON KITSUNE- ACIDÉ

Film Direction, VIDEOGRAPHY and creative edit

I was commissioned by renowned fashion house Maison Kitsune to produce a moving image video and series of mixed media visual pieces for the Maison Kitsune Acidé capsule collection. Inspired by the Acid House movement of the 90’s.

Film and Edit

Nas Abraham

Set Design

Jeremy Blasco

Production

Clara Villegas

maison kitsune

MULBERRY LIGHTS

videography and edits

Mulberry had commissioned me to produce a series of engaging and dynamic visual assets in which I explored the art installation space they had created to promote their collection of accessories.

Film and edit

Nas Abraham

Production

Maria Tripier

mullberry lights

JOSEPH MENS A/W18- “Twisted Perspectives”

Photography and Art Direction

Commissioned by French fashion house- Joseph to produce a still-life story featuring their A/W18 menswear collection. Contrasting solid structures with the delicateness of soft fabric, I shot and art directed this collaborative project

Photography and Art Direction

Nas Abraham

Assistant

Joshua Afriyie

Assistant

David Peart

JOSEPH MENS A/W18- “Twisted Perspectives”

Mulberry A/W18 Digital assets

Creative content

I was brought onboard the Mulberry A/W18 campaign shoot to produce a range of social media visual assets. I used a range of different techniques from cinemagraphs, photography and my signature Living Photo technique.

Animation/ Photography

Nas Abraham

Mulberry A/W18 Digital assets

PORTS V- Debut collection

PORTS V- Debut collection

Social Media campaign

I was approached by Ports V– a unisex sub-label from Ports 1961 to produce a range of social media content pieces to coincide with the launch the brand.

Photography and Art Direction

Nas Abraham

Grooming

Rebecca Abraham

Assistant

Joshua Afriyie, David Peart

My involvement:

Using the information that Farfetch had given me alongside a set of key messages they wanted to integrate into the animation, I created a 16 page comprehensive deck detailing the concept, creative direction and a storyboard of the proposed animation. After winning the pitch, I produced the entire animation from scratch, using some BTS campaign imagery that Farfetch had provided. I also requested some exclusive trainers to be sent to my studio where I shot them and used them as a stop motion technique and integrated them into the animation.

Process

1- storyboard each section of the animation. 2- work through each storyboard in Adobe After Effects. 3- take photos of each requested trainer in different angles to produce a stop motion loop. 4- integrate into animation 5- complete version 1 of animation and await feedback 6- Make minor adjustments to animation according to feedback and re-submit. 7- project signed completed, delivered and signed off.

tECHNIQUES USED

Adobe After Effects- motion graphics
Photoshop- Image editing
Photography of trainers
Editing of trainers

RESULT

The client was extremely happy with the animation and commended me on the turnaround time on the project. My animation was playing on a constant loop in throughout the pop up space during the festival, with hundreds of people attending the event. Seeing my animation in the background of some of people I follow’s Instagram posts was particularly rewarding.

CASE STUDY

Turnaround time

6 days

Project acquisition

Pitch proposal

Client: Farfetch

(Excerpt taken from Wikipedia) Farfetch is an online luxury fashion retail platform that sells products from over 700 boutiques and brands from around the world.The company was founded in 2007 by the Portuguese entrepreneur with its headquarters in London and main branches in Porto, Guimarães, Braga, Lisbon, New York, Los Angeles, Tokyo, Shanghai, Hong Kong, São Paulo and Dubai.

Project brief:

To produce a 1.5 minute in-store looped animation for their pop-up store in Dubai’s largest festival- Sole DxB.

HARVEY NICHOLS SOCIAL CONTENT

HARVEY NICHOLS SOCIAL CONTENT

CONTENT CREATION

I had been approached by British Department store Harvey Nichols to “Guest Edit” their Instagram page, wherein I produced a series of thirty pieces of digital content for launch of their new menswear section in Knightsbridge, London.

PHOTOGRAPHY, VIDEOGRAPHY

Nas Abraham

ANIMATION

Nas Abraham

CREATIVE DIRECTION

Nas Abraham

ADIDAS GAZELLE

COLLAGE AND MOTION GRAPHICS

I was commissioned by Adidas to produce a range of motion graphic pieces to promote their Gazelle relaunch.

Motion Graphics

Nas Abraham

ADIDAS GAZELLE

HASSELBLAD 1XD

STREETSTYLE PHOTOGRAPHY

I was contacted by Hasselblad to test their new 1XD mirrorless medium format camera to demonstrate it’s versatility. I used it to capture street style at London Fashion Week A/W17.

HASSELBLAD 1XD

“RED LIP.JPG” BEAUTY SHOOT"

MISBHV X HIGHSNOBIETY

PHOTOGRAPHY/ Graphic art

I shot and worked created collage assets for the MISBHV feature on Highsnobiety.

PHOTOGRAPHY

Nas Abraham

STYLING

Nayaab Tania

MODELS

Sonny Hall, Chanel

PUMA “Tsugi Shinsei”

Motion GRAPGHICS

Commissioned by PUMA to produce a visual around the debut of their new Tsugi Shinsei silhouette. This was one of the first times I had used my distortion effect for social content.

PUMA “TSUGI SHINSEI”

CLIENTS

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