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For pricing, collaborations, features etc or general enquiries, please get in touch.
For projects, pricing or general inquiries:
nas@nasabraham.com
nas@nasabraham.com
For press inquiries:
press@nasabraham.com
press@nasabraham.com
For pricing, collaborations, features etc or general enquiries, please get in touch.
6 days
Collaboration with Photographer
(Excerpt taken from Wikipedia) Swatch is a Swiss watchmaker founded in 1983 by Nicolas Hayek and a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which Asian-made digital watches were competing against traditional European-made mechanical watches.
A Bathing Ape (or BAPE) is a Japanese clothing brand founded by Nigo(Tomoaki Nagao) in Ura-Harajuku in 1993. The brand specialises in men's, women's and children's lifestyle and street wear, running 19 stores in Japan, including Bape Stores, Bape Pirate Stores, Bape Kids Stores, Bapexclusive Aoyama, and Bapexclusive Kyoto.
To produce twelve digital animations in collaboration with photographer Eva Al Desundo around the launch of the Swatch x Bape collaboration, which had a different edition watch which was then released in different cities.
I had been in charge of producing the all of the digital animations for the collaboration, taking the photos Eva had shot, cutting the images and using the provided product shots to then create a series of twelve digital animations.
1) Receive brief 2) create moodboard and video moodboard 3) get concept signed off from client and receive branded digital assets 4) receive photos from Eva and select favourites 5) source stock imagery elements 6) outsource the cropping/ cutting of photos and stock imagery 7) integrate images into After effects composition 8) integrate movement to the photos and elements 9) repeat, asses and complete each piece of artwork 10) send to client for approval 11) receive feedback, make minor adjustments and re-deliver 12) project signed off.
- Photography
- Film Directing
- Movement direction
- Videography
- “Living Photo” technique
- Motion graphics
- Image manipulaton
- Colour grading
- Video edit
The client was very pleased with the creativity shown within these animations and how they all came together. The feedback was mainly preference such as changing of certain fonts and poses etc. The visual assets were promoted across all of Kitsunè’s social media channels, crediting me in each post.
- Motion Graphics/ Animation
- Art Direction
- Visual Direction
Swatch and Bape had a huge global launch/ activation for the collaborative watches for each city. These animations were used as promotion across social media, for around two weeks prior to the launch.
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