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PUMA X MANCHESTER CITY THIRD KIT LAUNCH CAMPAIGN FILM

Working with Laced creative to direct, edit and add VFX the launch of football team Manchester City's third kit launch campaign film, shot in front of an LED virtual production screen and a VHS feedback loop. The concept behind the kit was to reference the look and feel of raindrops against a window pane in typical Manchester weather, so the 3D visuals we created are based on this theme. Also we occasionally shot through plexi glass with water drizzled on it to link to the theme.

UNDER ARMOUR- "UNSTOPPABLE" EMEA CAMPAIGN

Commissioned by agency This Here to execute the Under Armour FW24 football campaign featuring three professional athletes- Eddie Nketiyeh- Crysal Palace, Pedro Porro of Tottenham Hotspurs, and Anna Patten of Aston Villa. I was briefed with bringing in my aesthetic whilst also staying true to Under Armour’s existing audience and had to find a middle ground without compromising on quality, whilst shooting under pressure with the small amount of time we had with the athletes.

NIKE X OFFICE “THE QUEUE”

“The Queue” video series for Nike x Office. This series follows three strangers as they get ready and arrive for the "Event"- They all have some sort of cross over event where they happen to meet each other. This was super ambitious project that my SOS team and I managed to pull off in one day.

UMBRO CENTENARY CAMPAIGN

Commissioned by Fabric PR and Umbro to conceptualise and direct the campaign for their Centenary collection, celebrating 100 years of Umbro. The campaign acted as an ode to the Northern Quarter in Manchester, making subtle references to street art, music, cottonopolis where Umbro was originally manufactured. This campaign features my signature style of mixed media photography.

NIKE CORTEZ “STYLEBY” X OFFICE

Conceptualised and executed an aesthetically-lead campaign for the StyleBy series for Nike. This set of stills and moving image served to highlight the versatile styling capabilities of the Cortez trainer, showing our models across a carefully curated London backdrop and shot with natural-looking light.

OFFICE X CROCS CAMPAIGN

Commissioned by UK shoe retail giant Office to produce and execute a set of dynamic visuals for their Crocs summer campaign. My SOS team and I formulated a visual approach to communicate the theme, this included overall image style, 3D elements, set design, moving image and edit style, vfx sound design and grading and the 3D Jibbitz which we modelled completely from scratch using 3D software. The campaign was made into incredible set of window and point of sale displays placed around multiple Office locations across the UK, most notably their Carnaby Street store.

CASETIFY X SAMSUNG CAMPAIGN

Commissioned by phone case giant company Casetify to create a series of assets around the theme of “larger than life”, where our models were shot in dynamic angles with exaggerated proportions and composited over CG environments that my SOS team created.

MONCLER GRENOBLE X HYPEBEAST

I worked alongside the Hypebeast team to produce the Moncler Grenoble campaign film entitled “Macro Moncler”- which was based on natural macro textures that represent the qualities and characteristics that the pieces possess. I used my signature style of vintage digital mixed media stills to contrast the high-end cinematography bring the content to life.

DR MARTENS - GLOBAL CAMPAIGN

The SOS Team was commissioned by agency Platform13 help execute their concept for their client Dr Martens on a Global campaign with a theme of bringing a hyper-digital aesthetic to DM’s rebellious core brand. We had a variety of visual elements coming together, from designing and creating CGI backgrounds from scratch photography of talent and products, which were then retouched and composited across CGI backgrounds, that we we designed and built completely from scratch. We also shot and directed the film, edited and composited the video motion, chroma-keying, to grading and sound design, all in-house.

NIKE AIRMAX “BLISS” CAMPAIGN

Commissioned by Office to conceptualise and execute the Nike “Bliss” campaign. I took inspiration from early 2000’s technology adverts, using a lot of the cool electric hues, chrome materials and 00’s styling to compliment the trainers. Complete with custom designed graphic motifs, 3D digital assets, it was the first project where my personal photography style has been used commercially.

PALLADIUM “EARTH COLLECTION”- GLOBAL CAMPAIGN

Highlighting the importance of sustainability, this film depicts a post-apocalyptic earth, where the characters are living in such a way that the earth is barren and desolate due to pollution and a lack of care for the earth. The characters find the “relics” (the Palladium sneakers), buried across the land, where they use their technology to uncover the sustainable properties of the shoe.

NIKE AIR FORCE ONE “FONTANKA” X OFFICE

I was commissioned by Office Shoes to create a campaign around the launch of their exclusive Nike AF1 Fontanka. The shoes’ physical appearance has a deconstructed/ “makeshift” feel to them, so I wanted to represent that feeling through the visuals, with collage, mixing lofi vintage toy-camera footage and photography with high end cine-cam footage and DSLR photography, all shot on green screen and composited with VFX.

FLANNELS X CHRISTIAN LOUBOUTIN “LOUBISHARK”/ LOUBIRAIN

A set of visuals I created for Christian Louboutin’s “Loubishark” sneaker launching at British retail giant- Flannels, which features a vibrant jagged sole inspired by shark teeth. I pitched the concept centred around the sharks’ “electroreception”, a unique sense that sharks possess that helps them sense the bio-electricity of their prey in the water. The visuals feature a range of different visual scenarios, mimicking a tv switching channels. My SOS team and I used a huge range of visual techniques in this project, elaborate set design, graphic art, projection mapping, CGI and compositing, photography, video and much more.

GUCCI for Flannels

As part of the Flannels SS21 campaign, my Sense Of Sync team and I worked on a virtual world for Gucci. Using a similar process to the main SS21 project, we designed and created the virtual environment completely from scratch. As the Director, I instructed the models on actions and movements to give a feeling as if they are in this world of their own. We then composited the model's actions within the 3D environments.

Flannels SS21 OOH Campaign

My Sense Of Sync team and I were commissioned by British luxury retail giant Flannels to bring the fantasy world concept of the SS21 campaign to life with the use of 3D environment creation and compositing. This campaign was shown on multiple billboards and key locations around the UK.

PUMA X MANCHESTER CITY THIRD KIT LAUNCH CAMPAIGN FILM

UNDER ARMOUR- "UNSTOPPABLE" EMEA CAMPAIGN

NIKE X OFFICE “THE QUEUE”

UMBRO CENTENARY CAMPAIGN

NIKE CORTEZ “STYLEBY” X OFFICE

OFFICE X CROCS CAMPAIGN

CASETIFY X SAMSUNG CAMPAIGN

MONCLER GRENOBLE X HYPEBEAST

DR MARTENS - GLOBAL CAMPAIGN

NIKE AIRMAX “BLISS” CAMPAIGN

PALLADIUM “EARTH COLLECTION”- GLOBAL CAMPAIGN

NIKE AIR FORCE ONE “FONTANKA” X OFFICE

FLANNELS X CHRISTIAN LOUBOUTIN “LOUBISHARK”/ LOUBIRAIN

GUCCI for Flannels

Flannels SS21 OOH Campaign

MULTIMEDIA VISUAL ARTIST/ PHOTOGRAPHER/ VIDEOGRAPHER/ CREATIVE DIRECTOR

NAS ABRAHAM

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MULTIMEDIA VISUAL ARTIST/ PHOTOGRAPHER/ VIDEOGRAPHER/ CREATIVE DIRECTOR

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