My involvement:

I had chosen topics and themes that had been discussed or criticised as being ugly or beautiful, such as tattoos, body weight and crooked teeth (which some cultures find endearing. I was then free to create engaging graphical collages that explore these topics, splicing images of typically underweight and overweight body types, showing that both types are beautiful, and some think are ugly. The tagline provided by Palladium was “Opinions suck // Love you” which explains that no matter the opinion of others, we should focus on loving ourselves. I also conducted a photoshoot to produce a range of lifestyle imagery with the same product.

Process

1) Receive brief 2) respond with creative direction deck 3) receive feedback 4) amend brief 5) receive further feedback 6) list “ugly/ beauty” topics to explore 7) Receive product from Palladium 8) begin shooting individual products in studio 9) begin gathering stock imagery [outsourced] 8) gather imagery and cut appropriate sections of image for collage 10) retouch product shots, remove background 11) arrange product shots and cut stock imagery 12) repeat process across all topics 13) repeat process for animation pieces and adjust motion 14) adjust formats for delivery in Instagram story, post and web dimensions 15) Deliver to client