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nas@nasabraham.com
nas@nasabraham.com
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press@nasabraham.com
press@nasabraham.com
For pricing, collaborations, features etc or general enquiries, please get in touch.
3 days
Collaboration with Photographer
(Excerpt taken from Wikipedia) Swatch is a Swiss watchmaker founded in 1983 by Nicolas Hayek and a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which Asian-made digital watches were competing against traditional European-made mechanical watches.
To produce six digital animations in collaboration with photographer Eva Al Desundo around the launch of the Swatch "Big Bold" campaign.
I had been in charge of producing the all of the digital animations for the collaboration, taking the photos Eva had shot, cutting the images and using the provided product shots to then create a series of twelve digital animations.
1) Receive brief 2) create moodboard and video moodboard 3) get concept signed off from client and receive branded digital assets 4) receive photos from Eva and select favourites 5) source stock imagery elements 6) outsource the cropping/ cutting of photos and stock imagery 7) integrate images into After effects composition 8) integrate movement to the photos and elements 9) repeat, asses and complete each piece of artwork 10) send to client for approval 11) receive feedback, make minor adjustments and re-deliver 12) project signed off.
- Motion Graphics
- Art Direction
- Conceptualisation
The Swatch team were very complimentary on how effective the assets were with minimal feedback. The digital assets were used to promote the range of watches across all of their social media channels. These visual assets complimented their main campaign imagery.
- Motion Graphics
- Art Direction
- Conceptualisation
The Swatch team were very complimentary on how effective the assets were with minimal feedback. The digital assets were used to promote the range of watches across all of their social media channels. These visual assets complimented their main campaign imagery.
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